Overview
Sometimes, you have products or entire storefronts that you only want specific customers to see (for example, B2B clients or internal users). In these scenarios, it is important to ensure that they do not appear in public Google search results while still remaining searchable for logged-in users on your site. This article covers the core settings and approaches you can use in Infigo to achieve that.
Below, we’ll discuss why private products might be appearing in search engine results, how to prevent them from being indexed, and how to make them accessible exclusively to authorized or logged-in customers. Key points include:
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Disabling search engine indexing of specific products or entire storefronts.
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Keeping products discoverable via your internal search for those who are logged in.
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Configuring meta tags and deciding whether to use “Show in Search Results” for each product.
Use Cases / Scenarios
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B2B Clients: You only want certain products to appear for specific corporate customers.
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Development / Demo Sites: You’re building a test storefront that should not be publicly visible in search engines.
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Private Marketing Materials: Marketing collateral or branded content for internal staff or select partners.
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Archived Products: Products being phased out, but still visible internally for reference or reordering, without letting the public find them.
Key Settings Involved
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Show in Search Result (Catalogue > Products > Product Management > Edit [Specific Product] > Product Info [Tab]): Controls whether a product is displayed in your site’s own search results.
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PageHeadContainer (Configuration > Settings > Infigo Settings): Any HTML content placed here appears inside the <head> of every page on the storefront (useful for sitewide meta tags).
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Tracking Scripts (Catalogue > Products > Product Management > Edit [Specific Product] > SEO [Tab]): A location to place <meta> tags or scripts that will only appear on a single product’s page.
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Temporarily close the storefront (Configuration > Settings > General Settings): An option to lock down the entire storefront from public access.
Detailed Article
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Hiding Entire Store from Search Engines
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Go to Infigo Settings
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Locate the PageHeadContainer setting.
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Paste the following meta tag to instruct search engines not to index your site:
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Save your changes. This adds the “noindex” directive to the <head> of every page. From this point forward, search engines (like Google) are signaled not to include any page from this storefront in their search results.
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Hiding Individual Products from Search Engines
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Navigate to the Product in question within your admin area.
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Select the SEO tab.
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In the Tracking Scripts field, insert the meta tag:
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This will only affect that single product page, ensuring search engines do not index it.
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Keep “Show in Search Result” turned on if you still want the product discoverable internally via your storefront’s search for logged-in users.
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Using “Show in Search Result”
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When enabled, products appear in your internal search results. This does not automatically mean the product will appear on Google.
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When disabled, products won’t show in your internal storefront search either (which can be problematic if you still want authorized customers to find them).
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If your primary goal is to hide content from Google but keep it visible internally, it’s often best to leave Show in Search Result on and add the noindex meta tag to the specific product (or sitewide) to keep the page invisible to search engines.
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Temporarily Close the Storefront
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If you are in early development or performing large updates, you can “temporarily close” the entire storefront.
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This option is found in General Settings. Once enabled, visitors see a maintenance or closed message, preventing search bots or the public from browsing the site.
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This is especially useful if the store is not officially launched or is meant to be purely internal.
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Confirming Noindex Status
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Use tools like Google Search Console to verify that your site or product pages are no longer indexed.
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Keep in mind that after adding the noindex tag, it can take some time for search engines to re-crawl and update their results.
Sign Off
For additional guidance, head over to the Infigo Academy or contact our Customer Support team. We’re here to help ensure your storefront is set up to meet your business’s unique search visibility requirements.