Picture of The Customer Checkout Experience | OM_002

The Customer Checkout Experience | OM_002

Here, we'll take a very quick look at the general customer checkout experience. This experience is extremely customisable. What we'll see here is just one of many possible setups, just to give you an idea of the type of experience your customers will have.

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It will take a very

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quick look at the general customer
checkout experience.

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This experience is extremely customizable.

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What we'll see
here is just one of many possible set.

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Just to give you an idea of the type
of experience your customers will have.

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So we'll start off with the basket screen.

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So the baskets or cart screen,
as expected,

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gives details on all of the customer's
currently selected items.

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In addition, this screen can be used
to Show additional fees.

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Update Basket Contents or Delete Basket
contents.

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Apply Delivery notes
or collect other information

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in the form of checkout attributes.

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So we're going to go ahead
and click on checkout.

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This will begin
the one page checkout process.

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A one page checkout is a streamlined
online purchasing process

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where all essential information
and steps required to complete

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a transaction
are consolidated onto a single web page.

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It is used to simplify and expedite
the checkout process for customers,

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reducing friction and increasing
the likelihood of completing the purchase

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by minimizing the number of clicks
and form fields involved.

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So the first step we get to

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on our one page
checkout process is the address stage.

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Now, based on your setup, this can range
from the selection of one address

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for both delivery and billing,
or can go as far as the manual input of

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two completely different addresses
for shipping and billing

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addresses can be populated
with an individual customer accounts,

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such as if they've added addresses
to their accounts manually previously

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or they can be populated en masse
using our address books feature.

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So what I'm going to do in this case,
I've got address books assigned.

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I'm going to select one of my email,

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going to select one of my addresses

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and click on continue.

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The next step

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is to select the required delivery method.

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So delivery cost data can be calculated
and drawn from Infigo

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or can be computed
using third party applications.

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All of the options

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available to the customer under
the present conditions will be displayed.

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The Infigo administrator has great control
over which

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delivery methods are available to whom
and when they're available.

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Well, select one of those

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options and click continue.

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The next step is to select the payment
method.

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Again, the range of payment methods
are configured by the administrator.

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You can also control
when a certain customers can

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or cannot access certain payment methods.

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The process from here may differ slightly
based on the payment method selection.

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For example, if we select a purchase
order, as we will do in a moment,

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the next step will be to ask
for a purchase or the number.

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Whereas other methods
such as pay trace, for example,

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might immediately
take you to a third party payment screen

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or may wait to the order
confirmation screen to do so.

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So I'm going to go for a purchase order.

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Click continue,
and then input my purchase order number.

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Prior to submitting your order,

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the customer will be taken
to an order confirmation page.

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Here they can

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see various pieces of information
related to the items being purchased

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along with any taxes or additional costs
that have been applied.

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Click on confirm

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and then that order will begin
to be processed.

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The customer will be directed

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to a confirmation page
confirming that the order has been placed.

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This page contains a link

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which will take them
to additional details of their order,

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and that's contained within the
my Order section of that account.

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My order section
will show full information on each order

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that's been placed.

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And when you delve
into one of those particular orders,

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it will show you updates on the order
and the order line status,

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how status updates are shared with

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the customer can be configured
by the administrator.

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I can manually get to the My order section
just by going to the my account dropdown

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at the top of the screen, clicking
my orders.

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That will take me to a summary
of all of the orders placed

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along with a general status overview.

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It's also worth noting that you
can reorder from this screen.

 

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