Picture of Product Specific SEO Settings | SEO_003

Product Specific SEO Settings | SEO_003

Here, we'll take a look at fine-tuning the SEO configuration for individual Products and Categories. Many of the settings are identical to those we have seen on the General SEO Settings tutorials, however here we can apply them in a much more targeted fashion, to ensure specific products and categories get as much exposure and as high a ranking as possible.

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Here.

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We'll take a look at fine

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tuning the SEO configuration
of individual products and categories.

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Many of the settings are identical
to those that we've seen in the general

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SEO settings tutorials.

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However, here we can apply them
in a much more targeted fashion

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to ensure specific products and categories
get as much exposure

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and as high ranking as possible.

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The first stage here is to navigate
to a particular product.

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So I'll go to product management
and click on edit

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next to a relevant product.

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Next, navigate

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to the SEO tab of that particular product.

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So each product has a tab
which is dedicated

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to SEO information.

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Now what you'll see about the settings
here is they are very,

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very similar to what we saw in the general
SEO settings.

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So we'll take you through some of these.

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As with those more general SEO settings,

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we have the ability to specify metadata
for each individual product.

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So let's take a look
at some of these options and what they do.

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So first off, we have a meta title.

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So the meta title is the main title
that appears in the search engine results.

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It should be a concise and compelling
representation of your product

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or page content containing
relevant keywords to attract users.

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Keep it under about 60 characters
for optimal

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visibility

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meta Description.

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So the meta description is a brief summary
of your product or page.

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It appears beneath the meta title
in the search engine results

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and aims to provide users
with a snapshot of what they can expect.

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Keep it engaging, relevant and within

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about 160 characters to encourage clicks.

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Search engine friendly page name.

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So this is the part of the URL
that identifies your page.

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It should be readable or descriptive
and contain relevant keywords.

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This enhances both user understanding

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and the search engine optimization.

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And also this is what will be displayed
as part of the URL bar

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when you're viewing your product
landing page.

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So if we take a look at this product
landing page, for example,

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you'll see that search engine friendly

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page name is part of my URL.

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Next down we have meta keywords.

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So meta. Keywords are an older
SEO practice.

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major search engines like Google
no longer really consider them.

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It involves listing relevant keywords
for your product or page.

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Whilst not as influential
as they once were.

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Some smaller search engines
may still take them into account.

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And then

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finally, in this section
we have custom canonical tag URL.

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So is used to address
duplicate content issues.

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It specifies a preferred
or canonical version of a web page

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where multiple URLs
lead to similar content.

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This is essential for consolidating
SEO signals

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and directing search engines
to the primary URL for ranking purposes.

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This will not be displayed on your product
landing page itself,

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but Instead it appears
as a tag in the pages code.

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So for example, here we can see SEO dash
product, dash one, two, three.

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Let's take a look on our product page.

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We'll go ahead and inspect that

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and then I'm going to search for it.

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You can see there, we've got a link,

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a canonical link.

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We're sharing that information.

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The next section down is open graph data.

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So as with the more general SEO
settings, open graph

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specifications are possible
on a product by product basis.

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However, as we've seen in previous
tutorials, this is a an old,

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slightly outdated

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SEO practice, so we don't really recommend
utilizing these fields.

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If you are just getting started
with SEO in Infigo.

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And then finally down at the bottom
we have tracking scripts.

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So as with the more general SEO
settings, tracking

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scripts can be inputs
on individual product pages.

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So what you need to do here
is give it a name.

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Select the location in which you want the
script to be positioned within the code.

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See, we've got a few options there

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and then of course input the scripts
that you want to include.

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All that information is input.

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Click on Save
and then that will be included

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once you've input all those bits
of information.

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Remember to actually save the page.

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Now we can also put the same information
on category pages as well.

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So if I just navigate
to our category section of the Infigo

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and edit one particular category,

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you'll see again that we have an SEO tab
and the contents of that

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tab are pretty much identical
to what we saw on a product basis.

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So use the same
methodology to fill this set.

 

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