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Here.
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We'll take a look at fine
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tuning the SEO configuration
of individual products and categories.
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Many of the settings are identical
to those that we've seen in the general
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SEO settings tutorials.
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However, here we can apply them
in a much more targeted fashion
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to ensure specific products and categories
get as much exposure
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and as high ranking as possible.
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The first stage here is to navigate
to a particular product.
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So I'll go to product management
and click on edit
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next to a relevant product.
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Next, navigate
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to the SEO tab of that particular product.
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So each product has a tab
which is dedicated
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to SEO information.
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Now what you'll see about the settings
here is they are very,
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very similar to what we saw in the general
SEO settings.
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So we'll take you through some of these.
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As with those more general SEO settings,
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we have the ability to specify metadata
for each individual product.
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So let's take a look
at some of these options and what they do.
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So first off, we have a meta title.
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So the meta title is the main title
that appears in the search engine results.
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It should be a concise and compelling
representation of your product
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or page content containing
relevant keywords to attract users.
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Keep it under about 60 characters
for optimal
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visibility
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meta Description.
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So the meta description is a brief summary
of your product or page.
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It appears beneath the meta title
in the search engine results
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and aims to provide users
with a snapshot of what they can expect.
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Keep it engaging, relevant and within
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about 160 characters to encourage clicks.
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Search engine friendly page name.
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So this is the part of the URL
that identifies your page.
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It should be readable or descriptive
and contain relevant keywords.
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This enhances both user understanding
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and the search engine optimization.
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And also this is what will be displayed
as part of the URL bar
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when you're viewing your product
landing page.
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So if we take a look at this product
landing page, for example,
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you'll see that search engine friendly
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page name is part of my URL.
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Next down we have meta keywords.
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So meta. Keywords are an older
SEO practice.
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major search engines like Google
no longer really consider them.
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It involves listing relevant keywords
for your product or page.
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Whilst not as influential
as they once were.
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Some smaller search engines
may still take them into account.
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And then
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finally, in this section
we have custom canonical tag URL.
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So is used to address
duplicate content issues.
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It specifies a preferred
or canonical version of a web page
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where multiple URLs
lead to similar content.
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This is essential for consolidating
SEO signals
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and directing search engines
to the primary URL for ranking purposes.
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This will not be displayed on your product
landing page itself,
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but Instead it appears
as a tag in the pages code.
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So for example, here we can see SEO dash
product, dash one, two, three.
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Let's take a look on our product page.
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We'll go ahead and inspect that
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and then I'm going to search for it.
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You can see there, we've got a link,
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a canonical link.
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We're sharing that information.
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The next section down is open graph data.
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So as with the more general SEO
settings, open graph
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specifications are possible
on a product by product basis.
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However, as we've seen in previous
tutorials, this is a an old,
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slightly outdated
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SEO practice, so we don't really recommend
utilizing these fields.
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If you are just getting started
with SEO in Infigo.
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And then finally down at the bottom
we have tracking scripts.
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So as with the more general SEO
settings, tracking
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scripts can be inputs
on individual product pages.
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So what you need to do here
is give it a name.
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Select the location in which you want the
script to be positioned within the code.
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See, we've got a few options there
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and then of course input the scripts
that you want to include.
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All that information is input.
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Click on Save
and then that will be included
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once you've input all those bits
of information.
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Remember to actually save the page.
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Now we can also put the same information
on category pages as well.
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So if I just navigate
to our category section of the Infigo
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and edit one particular category,
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you'll see again that we have an SEO tab
and the contents of that
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tab are pretty much identical
to what we saw on a product basis.
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So use the same
methodology to fill this set.
