1. Introduction to Tokens 0:01
Tokens are dynamic data elements used in the Emphego platform.
They can be found in various areas such as email templates and content templates.
2. Purpose of Tokens 0:28
Tokens allow for the inclusion of dynamic data instead of static data.
This means that when data changes, it can be updated in one place rather than multiple locations.
3. Importance of Dynamic Data 0:49
Using tokens is often a necessity rather than just a time-saving feature.
Example: Order details in email templates must be dynamic to reflect current information.
4. Examples of Token Usage 1:10
Tokens can include elements like:
Current time
Storefront name
Logo
Without tokens, changes would need to be made in every instance across the site.
5. Demonstrating Token Implementation 2:06
Tokens can be found on various pages, typically at the bottom or in the right-hand side of email templates.
Different sets of tokens are available depending on the context (e.g., email vs. homepage).
6. How to Insert Tokens 2:34
To use a token, click on it to copy it.
Paste the token in the desired location within the content template.
7. Formatting Tokens Correctly 3:10
Ensure tokens are wrapped in percentage symbols (e.g., %token_name%).
This formatting is necessary for the system to recognize and replace the token with actual data.
8. Viewing Tokens in Action 3:45
When the content is rendered on the front end, the token strings will be replaced with the corresponding dynamic data.
The final output will not show the token strings, only the populated data.
merge tags, placeholder variables, personalization tokens, dynamic placeholders, template variables, auto-updating fields, data shortcodes, wildcard tags, mail-merge fields, content macros