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Here.
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We'll take a look at the general settings
menu within Infigo.
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This page provides high level control over
SEO behavior of your storefront,
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along with giving you the ability
to define SEO specific information
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for storefront pages
such as the home page or basket pages.
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So from within your Infigo
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admin area,
if we navigate to SEO settings,
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we'll begin in the general tab,
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which controls the high level
SEO settings for your storefront.
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Each of the subsequent tabs
give an identical set of inputs
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allowing for SEO configuration
on that particular named page.
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So for example, home page, basket,
one page checkout
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and so on.
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So going back to the general tab,
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let's take a look at some of the settings
available on here.
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Later in this tutorial we'll take a look
at how these are utilized on
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the actual storefront itself.
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firstly will cover the metadata settings.
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So metadata is data or information
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that provides information
about other data.
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So note
although sometimes visible by users,
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metadata is primarily
present to assist machines.
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They can be used by browsers,
search engines or other web services.
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To understand more about the page
they are displaying,
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they're going through a few of
the metadata entries that are on here.
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We'll start off with default title.
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The default title will appear
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as the page title
on all of your website pages,
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so do think carefully
before adding any specific text here.
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So note
that title tags are still the single
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most important piece of metadata
on the page.
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The best title tags begin
with the most relevant keywords product
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name or article
name and end with the name of the site.
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We've got page title separator.
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So this, as the name
suggests, is the character or series
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of characters that you wish to use
to separate your page titles.
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And again, we'll see this when we look
at the front end with a bit later on.
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default
metadata description will get appended
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as the meta description
on all of your website pages
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with the exception of those
where the page specific settings.
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So we will see later with these tabs here
override
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the default settings again, we'll show
this later.
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Descriptions are
sometimes used by search engines
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as a descriptive black text
that you see in the search
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result listing
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Meta descriptions can help increase
the customer Click
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through in search results, but will not
necessarily impact search rankings.
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And then we have default meta keywords.
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They will get appended
as the keyword metadata
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on all of your website pages
with the exception of those where the page
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specific settings again
with these tabs here
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overrides these specific settings.
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And again, this shown later.
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So please do note although meta keywords
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cease to impact rankings in 2009,
people do still use them, albeit
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with caution.
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Okay.
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So looking at the second half
of the settings in the general tab
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on the settings
screen, These do move away from metadata.
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Focusing more on General SEO,
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the looking at convert non-Western
characters.
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These will remove accents from characters
where necessary
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enable system generated canonical URLs.
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This will allow the system
to dynamically generate canonical
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you URLs and insert
relevant tags onto pages.
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And this is where you have not
specifically defined these in the pages.
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Respective SEO settings.
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Do note a canonical
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URL is a specific HTML element
that helps prevent
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duplicate content issues by specifying
the preferred version of a web page.
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When multiple versions exist.
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And then finally down here
we have the ability to enable Sitemap.
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This will allow the generation
of a site map for use with search engines.
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A site map is a file
or a page on a website that provides
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a structured list of URLs helping search
engines understand the site's layout
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and facilitating efficient
indexing of its content.
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Enabling this option reveals
subsequent options, so allowing you
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to control what specifically used
within that site map.
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As you can see here,
there'll be a separate video covering this
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in a little bit more detail.
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The next let's navigate
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to the SEO settings
for some of the specific sites pages.
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The settings seen on
these tabs are identical to each other.
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For example,
the ones you see in my account
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are exactly the same set of settings
you'll see in all of the other tabs.
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In this case, let's go to home page,
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where I've already pre
filled some information
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looking first at the metadata section.
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So these are fields
similar to those seen on the general tab.
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However, they relate
specifically to the page that's mentioned.
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So the home page in this case,
the majority of these settings, excluding
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the title, will override the equivalent
settings in the general tab,
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and we'll see this in the storefront
in a later step
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becoming a bit further down.
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You can see open graph data.
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The open graph is a protocol
originally developed by Facebook
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to enable websites
to integrate rich social media content
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when shared on social platforms
like Facebook,
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So while open graph is still widely used
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and supported by major social platforms,
we would consider this to be a legacy
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group of settings applicable only to users
that already use open graph data.
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If you're just starting
out to integrate SEO in your storefronts,
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we recommend using the metadata section
above
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and going down to the bottom
of this section.
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Here we have a tracking script section
you can input tracking scripts
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on the highlighted page and specify
where they appear in the pages code.
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So for example, if I say add new item,
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I get the ability to add
a new script in here, which I can just
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paste in the script section.
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I can give that script a name
and I can specify where
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that script will be placed
within the pages code.
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Once you finish, click on Save,
and then you can go ahead
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and add more scripts
if you wish to, or just save
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the page.
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Let's go ahead
and look at this on the frontend. Now.
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So if
we inspect the home page on the frontend,
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we'll see how some of the defined metadata
is being utilized.
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Remember, we completed these separate
settings on the home page tap,
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meaning many of the general settings
are overridden.
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So let's start off with the title.
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So the resulting title on the actual page
itself, a highlight over
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that is a combination of the general title
and the specified home
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page title
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or description.
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So if we have a look
in the inspected code,
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you can see that
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the home page description
is being utilized
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and that the keywords which is one
below it again, you can see the home
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page set of keywords is being utilized.
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Okay, so just for reference, I'm
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going to go back to the SEO settings
and take a look at the My account section.
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Now you can see in here that I've not
specified any specific SEO settings,
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and the reason I want to show you this on
the front end is to see how that it
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utilizes those default settings
we were talking about.
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If I go back onto here
and go to the My account section
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again, take a look in the code
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and you can see that
a lot of those entries,
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so the descriptions,
the keywords and the title
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and now utilizing information
from the general tab.