00:00:05:15 - 00:00:05:23
Here.

00:00:05:23 - 00:00:10:05
We'll take a look at the general settings
menu within Infigo.

00:00:10:07 - 00:00:15:02
This page provides high level control over
SEO behavior of your storefront,

00:00:15:05 - 00:00:18:25
along with giving you the ability
to define SEO specific information

00:00:18:25 - 00:00:26:00
for storefront pages
such as the home page or basket pages.

00:00:26:02 - 00:00:27:20
So from within your Infigo

00:00:27:20 - 00:00:35:16
admin area,
if we navigate to SEO settings,

00:00:35:18 - 00:00:37:29
we'll begin in the general tab,

00:00:37:29 - 00:00:42:12
which controls the high level
SEO settings for your storefront.

00:00:42:14 - 00:00:46:04
Each of the subsequent tabs
give an identical set of inputs

00:00:46:04 - 00:00:50:24
allowing for SEO configuration
on that particular named page.

00:00:50:26 - 00:00:54:04
So for example, home page, basket,
one page checkout

00:00:54:07 - 00:00:58:04
and so on.

00:00:58:07 - 00:00:59:22
So going back to the general tab,

00:00:59:22 - 00:01:02:22
let's take a look at some of the settings
available on here.

00:01:02:25 - 00:01:06:05
Later in this tutorial we'll take a look
at how these are utilized on

00:01:06:05 - 00:01:09:18
the actual storefront itself.

00:01:09:21 - 00:01:12:21
firstly will cover the metadata settings.

00:01:12:27 - 00:01:15:27
So metadata is data or information

00:01:15:27 - 00:01:19:07
that provides information
about other data.

00:01:19:09 - 00:01:23:00
So note
although sometimes visible by users,

00:01:23:03 - 00:01:26:22
metadata is primarily
present to assist machines.

00:01:26:25 - 00:01:30:25
They can be used by browsers,
search engines or other web services.

00:01:30:25 - 00:01:34:25
To understand more about the page
they are displaying,

00:01:34:28 - 00:01:38:13
they're going through a few of
the metadata entries that are on here.

00:01:38:13 - 00:01:42:07
We'll start off with default title.

00:01:42:09 - 00:01:43:28
The default title will appear

00:01:43:28 - 00:01:48:06
as the page title
on all of your website pages,

00:01:48:08 - 00:01:52:01
so do think carefully
before adding any specific text here.

00:01:52:01 - 00:01:55:03
So note
that title tags are still the single

00:01:55:03 - 00:01:58:10
most important piece of metadata
on the page.

00:01:58:12 - 00:02:01:23
The best title tags begin
with the most relevant keywords product

00:02:01:23 - 00:02:07:24
name or article
name and end with the name of the site.

00:02:07:26 - 00:02:10:10
We've got page title separator.

00:02:10:10 - 00:02:13:26
So this, as the name
suggests, is the character or series

00:02:13:26 - 00:02:16:27
of characters that you wish to use
to separate your page titles.

00:02:17:05 - 00:02:21:29
And again, we'll see this when we look
at the front end with a bit later on.

00:02:22:02 - 00:02:24:18
default
metadata description will get appended

00:02:24:18 - 00:02:28:20
as the meta description
on all of your website pages

00:02:28:22 - 00:02:32:02
with the exception of those
where the page specific settings.

00:02:32:02 - 00:02:35:10
So we will see later with these tabs here
override

00:02:35:10 - 00:02:39:02
the default settings again, we'll show
this later.

00:02:39:05 - 00:02:41:24
Descriptions are
sometimes used by search engines

00:02:41:24 - 00:02:45:14
as a descriptive black text
that you see in the search

00:02:45:14 - 00:02:48:14
result listing

00:02:48:15 - 00:02:51:06
Meta descriptions can help increase
the customer Click

00:02:51:06 - 00:02:58:03
through in search results, but will not
necessarily impact search rankings.

00:02:58:06 - 00:03:01:06
And then we have default meta keywords.

00:03:01:06 - 00:03:04:06
They will get appended
as the keyword metadata

00:03:04:12 - 00:03:08:15
on all of your website pages
with the exception of those where the page

00:03:08:15 - 00:03:11:15
specific settings again
with these tabs here

00:03:11:20 - 00:03:14:03
overrides these specific settings.

00:03:14:03 - 00:03:16:20
And again, this shown later.

00:03:16:20 - 00:03:19:00
So please do note although meta keywords

00:03:19:00 - 00:03:24:05
cease to impact rankings in 2009,
people do still use them, albeit

00:03:24:05 - 00:03:29:27
with caution.

00:03:30:00 - 00:03:30:10
Okay.

00:03:30:10 - 00:03:34:06
So looking at the second half
of the settings in the general tab

00:03:34:07 - 00:03:38:02
on the settings
screen, These do move away from metadata.

00:03:38:02 - 00:03:41:08
Focusing more on General SEO,

00:03:41:11 - 00:03:44:11
the looking at convert non-Western
characters.

00:03:44:11 - 00:03:49:25
These will remove accents from characters
where necessary

00:03:49:27 - 00:03:53:16
enable system generated canonical URLs.

00:03:53:18 - 00:03:57:00
This will allow the system
to dynamically generate canonical

00:03:57:06 - 00:04:01:10
you URLs and insert
relevant tags onto pages.

00:04:01:13 - 00:04:04:10
And this is where you have not
specifically defined these in the pages.

00:04:04:10 - 00:04:07:17
Respective SEO settings.

00:04:07:19 - 00:04:08:25
Do note a canonical

00:04:08:25 - 00:04:12:27
URL is a specific HTML element
that helps prevent

00:04:12:27 - 00:04:17:10
duplicate content issues by specifying
the preferred version of a web page.

00:04:17:10 - 00:04:22:13
When multiple versions exist.

00:04:22:15 - 00:04:25:29
And then finally down here
we have the ability to enable Sitemap.

00:04:26:02 - 00:04:30:10
This will allow the generation
of a site map for use with search engines.

00:04:30:12 - 00:04:34:07
A site map is a file
or a page on a website that provides

00:04:34:07 - 00:04:38:22
a structured list of URLs helping search
engines understand the site's layout

00:04:38:29 - 00:04:43:06
and facilitating efficient
indexing of its content.

00:04:43:08 - 00:04:46:11
Enabling this option reveals
subsequent options, so allowing you

00:04:46:11 - 00:04:49:19
to control what specifically used
within that site map.

00:04:49:22 - 00:04:52:25
As you can see here,
there'll be a separate video covering this

00:04:52:25 - 00:05:03:01
in a little bit more detail.

00:05:03:03 - 00:05:04:06
The next let's navigate

00:05:04:06 - 00:05:08:14
to the SEO settings
for some of the specific sites pages.

00:05:08:16 - 00:05:12:09
The settings seen on
these tabs are identical to each other.

00:05:12:11 - 00:05:14:18
For example,
the ones you see in my account

00:05:14:18 - 00:05:19:17
are exactly the same set of settings
you'll see in all of the other tabs.

00:05:19:19 - 00:05:21:09
In this case, let's go to home page,

00:05:21:09 - 00:05:27:21
where I've already pre
filled some information

00:05:27:23 - 00:05:30:13
looking first at the metadata section.

00:05:30:13 - 00:05:33:20
So these are fields
similar to those seen on the general tab.

00:05:33:23 - 00:05:36:12
However, they relate
specifically to the page that's mentioned.

00:05:36:12 - 00:05:41:02
So the home page in this case,
the majority of these settings, excluding

00:05:41:02 - 00:05:45:21
the title, will override the equivalent
settings in the general tab,

00:05:45:24 - 00:05:51:27
and we'll see this in the storefront
in a later step

00:05:51:29 - 00:05:53:04
becoming a bit further down.

00:05:53:04 - 00:05:55:16
You can see open graph data.

00:05:55:16 - 00:05:59:19
The open graph is a protocol
originally developed by Facebook

00:05:59:24 - 00:06:03:20
to enable websites
to integrate rich social media content

00:06:03:23 - 00:06:08:26
when shared on social platforms
like Facebook,

00:06:08:28 - 00:06:11:15
So while open graph is still widely used

00:06:11:15 - 00:06:16:06
and supported by major social platforms,
we would consider this to be a legacy

00:06:16:06 - 00:06:22:05
group of settings applicable only to users
that already use open graph data.

00:06:22:08 - 00:06:25:08
If you're just starting
out to integrate SEO in your storefronts,

00:06:25:14 - 00:06:33:20
we recommend using the metadata section
above

00:06:33:22 - 00:06:35:14
and going down to the bottom
of this section.

00:06:35:14 - 00:06:39:20
Here we have a tracking script section
you can input tracking scripts

00:06:39:20 - 00:06:44:17
on the highlighted page and specify
where they appear in the pages code.

00:06:44:19 - 00:06:47:14
So for example, if I say add new item,

00:06:47:14 - 00:06:52:12
I get the ability to add
a new script in here, which I can just

00:06:52:15 - 00:06:54:07
paste in the script section.

00:06:54:07 - 00:06:57:22
I can give that script a name
and I can specify where

00:06:57:22 - 00:07:01:15
that script will be placed
within the pages code.

00:07:01:17 - 00:07:04:11
Once you finish, click on Save,
and then you can go ahead

00:07:04:11 - 00:07:07:18
and add more scripts
if you wish to, or just save

00:07:07:18 - 00:07:10:27
the page.

00:07:10:29 - 00:07:16:01
Let's go ahead
and look at this on the frontend. Now.

00:07:16:03 - 00:07:19:02
So if
we inspect the home page on the frontend,

00:07:19:02 - 00:07:23:20
we'll see how some of the defined metadata
is being utilized.

00:07:23:23 - 00:07:27:14
Remember, we completed these separate
settings on the home page tap,

00:07:27:16 - 00:07:31:18
meaning many of the general settings
are overridden.

00:07:31:20 - 00:07:33:19
So let's start off with the title.

00:07:33:19 - 00:07:37:01
So the resulting title on the actual page
itself, a highlight over

00:07:37:01 - 00:07:41:16
that is a combination of the general title
and the specified home

00:07:41:16 - 00:07:45:15
page title

00:07:45:17 - 00:07:46:14
or description.

00:07:46:14 - 00:07:54:23
So if we have a look
in the inspected code,

00:07:54:25 - 00:07:55:11
you can see that

00:07:55:11 - 00:07:58:11
the home page description
is being utilized

00:07:58:18 - 00:08:01:24
and that the keywords which is one
below it again, you can see the home

00:08:01:24 - 00:08:09:15
page set of keywords is being utilized.

00:08:09:17 - 00:08:11:00
Okay, so just for reference, I'm

00:08:11:00 - 00:08:15:22
going to go back to the SEO settings
and take a look at the My account section.

00:08:15:24 - 00:08:20:16
Now you can see in here that I've not
specified any specific SEO settings,

00:08:20:19 - 00:08:24:01
and the reason I want to show you this on
the front end is to see how that it

00:08:24:01 - 00:08:27:13
utilizes those default settings
we were talking about.

00:08:27:15 - 00:08:33:13
If I go back onto here
and go to the My account section

00:08:33:15 - 00:08:36:00
again, take a look in the code

00:08:36:00 - 00:08:37:29
and you can see that
a lot of those entries,

00:08:37:29 - 00:08:41:08
so the descriptions,
the keywords and the title

00:08:41:16 - 00:08:45:07
and now utilizing information
from the general tab.