0:05 Here.

0:05 We'll take a look at fine

0:06 tuning the SEO configuration of individual products and categories.

0:11 Many of the settings are identical to those that we've seen in the general

0:14 SEO settings tutorials.

0:17 However, here we can apply them in a much more targeted fashion

0:20 to ensure specific products and categories get as much exposure

0:24 and as high ranking as possible.

0:28 The first stage here is to navigate to a particular product.

0:32 So I'll go to product management and click on edit

0:35 next to a relevant product.

0:40 Next, navigate

0:41 to the SEO tab of that particular product.

0:44 So each product has a tab which is dedicated

0:47 to SEO information.

0:52 Now what you'll see about the settings here is they are very,

0:55 very similar to what we saw in the general SEO settings.

0:58 So we'll take you through some of these.

1:01 As with those more general SEO settings,

1:04 we have the ability to specify metadata for each individual product.

1:08 So let's take a look at some of these options and what they do.

1:12 So first off, we have a meta title.

1:14 So the meta title is the main title that appears in the search engine results.

1:20 It should be a concise and compelling representation of your product

1:23 or page content containing relevant keywords to attract users.

1:28 Keep it under about 60 characters for optimal

1:30 visibility

1:35 meta Description.

1:36 So the meta description is a brief summary of your product or page.

1:40 It appears beneath the meta title in the search engine results

1:45 and aims to provide users with a snapshot of what they can expect.

1:49 Keep it engaging, relevant and within

1:51 about 160 characters to encourage clicks.

1:57 Search engine friendly page name.

2:01 So this is the part of the URL that identifies your page.

2:06 It should be readable or descriptive and contain relevant keywords.

2:11 This enhances both user understanding

2:13 and the search engine optimization.

2:17 And also this is what will be displayed as part of the URL bar

2:21 when you're viewing your product landing page.

2:24 So if we take a look at this product landing page, for example,

2:29 you'll see that search engine friendly

2:30 page name is part of my URL.

2:39 Next down we have meta keywords.

2:41 So meta. Keywords are an older SEO practice.

2:44 major search engines like Google no longer really consider them.

2:49 It involves listing relevant keywords for your product or page.

2:53 Whilst not as influential as they once were.

2:55 Some smaller search engines may still take them into account.

3:01 And then

3:01 finally, in this section we have custom canonical tag URL.

3:05 So is used to address duplicate content issues.

3:10 It specifies a preferred or canonical version of a web page

3:13 where multiple URLs lead to similar content.

3:17 This is essential for consolidating SEO signals

3:20 and directing search engines to the primary URL for ranking purposes.

3:25 This will not be displayed on your product landing page itself,

3:29 but Instead it appears as a tag in the pages code.

3:32 So for example, here we can see SEO dash product, dash one, two, three.

3:36 Let's take a look on our product page.

3:39 We'll go ahead and inspect that

3:47 and then I'm going to search for it.

3:50 You can see there, we've got a link,

3:52 a canonical link.

3:55 We're sharing that information.

3:59 The next section down is open graph data.

4:03 So as with the more general SEO settings, open graph

4:06 specifications are possible on a product by product basis.

4:10 However, as we've seen in previous tutorials, this is a an old,

4:15 slightly outdated

4:16 SEO practice, so we don't really recommend utilizing these fields.

4:20 If you are just getting started with SEO in Infigo.

4:26 And then finally down at the bottom we have tracking scripts.

4:30 So as with the more general SEO settings, tracking

4:33 scripts can be inputs on individual product pages.

4:39 So what you need to do here is give it a name.

4:41 Select the location in which you want the script to be positioned within the code.

4:46 See, we've got a few options there

4:48 and then of course input the scripts that you want to include.

4:52 All that information is input.

4:54 Click on Save and then that will be included

5:00 once you've input all those bits of information.

5:02 Remember to actually save the page.

5:10 Now we can also put the same information on category pages as well.

5:14 So if I just navigate to our category section of the Infigo

5:18 and edit one particular category,

5:21 you'll see again that we have an SEO tab and the contents of that

5:25 tab are pretty much identical to what we saw on a product basis.

5:29 So use the same methodology to fill this set.