Search Engine Optimisation (SEO)
Description: This category covers storefront discoverability and measurement, including how to control what content can be indexed while keeping restricted content available to the right users. It includes applying metadata to products and categories, understanding sitemap behavior, and adding tracking and measurement scripts for reporting. It also covers setting up product feeds for shopping channels and managing tags and triggers for marketing and partner tracking.
Tags: search engine optimisation, indexing control, noindex directives, meta robots settings, page metadata, meta titles and descriptions, product and category SEO, sitemap generation, tracking scripts, analytics measurement, tag container setup, marketing pixels, conversion tracking, merchant product feeds, feed synchronization